Model Ella was booked for the advertising campaign of a new brand of dog food. Because her animal colleague acts unprofessionally at the photo shoot, the photographer and the client decide for Ella to take on its role. Before realizing what is happening, she finds herself on all fours, looking into the relentless flashlight.
FLUFFY TALES was strongly inspired by director Alison Kuhn‘s previous documentary THE CASE YOU, that deals with a case of abuse in the film industry. She felt the need to further explore this topic. The setting of an advertising photo shoot and the perspective of model Ella allowed her the adequate distance to create an autonomous and artistically abstracted narration about power abuse, transgression and the image of women projected by advertising.