“The problem is: I never had a bad life. So I’m more concerned about how to make life go from good to great, from good to amazing, from good to freakin’ fantastic.“ Nuseir Yassin, 21 Mio. Followers
In a society in which all basic needs have long since been satisfied, a utopia becomes the life goal of an entire generation: absolute freedom and independence. Get out of the hamster wheel of the eternally same. No more annoying jobs, no “what‘s it all for?“, no more living between traffic jams, bad weather and always saving yourself in the weekend. Instead, a self-determined life as a citizen of the world. The motto: get the best out of every day – and still earn a decent living. The so-called digital revolution and cheap flights make it possible. And so impressions of this “freakin‘ fantastic life“ flood the feeds of Instagram & Co. – and make it difficult for their normal mortal followers to find a justification for the apparently mediocre life they lead.